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Robby Younes is a dynamic, accomplished senior hospitality executive and industry expert. A successful background in international fine dining and hotel management has laid the foundation for his role as Chief Operating Officer at Crystal Springs Resort.
As Chief Operating Officer, Younes is charged with continuing Crystal Spring's extraordinary growth and the resort's commitment to excellence in hospitality and the culinary arts. He oversees the sales department, culinary outlets, IT and operations for six properties including luxury hotels, golf courses, award-winning Wine Cellar and multiple food and beverage outlets. Guided by his vision, the resort’s revenue has tripled in the past three years and pro forma profit has more than doubled, positioning it for continued growth.
Originally from Lebanon, Younes experienced many hardships in his youth as the country went through a period of turmoil. However it was through these hardships that he came to understand that with hard work, ambition and resilience you can achieve the unimaginable. Hospitality is an inherent part of Mediterranean culture and the art of honoring your guests has been passed down through his family for generations. His family never failed to display generosity towards their guests and instilled this in Younes. As a boy, he was taught about the concept of seasonality and the importance of using quality products. This education has stayed with him throughout his hospitality career and been imperative to his success.
French educated and fluent in four languages, Younes spent years working in renowned boutique hotels as well as for Starwood and Hilton hotels. He rose quickly through the ranks of their exclusive dining rooms, becoming an executive in his mid-twenties. The year 2008 marks a pivotal point in his career, as Younes joined Crystal Springs Resort as the Food & Beverage Director of the Grand Cascades Lodge. Due to his success in the role, he quickly advanced to the position of Regional F&B Director. Leading the culinary division with entrepreneurial vigor, he conceived and opened the Chef’s Garden with the vision of creating a garden to table experience.
Keen to expand his repertoire, he explored his love of fine wine and attained sommelier certification, as well as membership to the exclusive Les Chevaliers du Grand Vin. As Wine Director, a position he still holds, Younes immediately invigorated the wine program, and under his direction, the prestigious Wine Cellar has continued to amass an enviable and impressive collection of rare and prized wines. He also created the state’s most prestigious annual wine and food festival, drawing some of the world's best chefs to Crystal Springs including Daniel Boulud, Thomas Keller, Jose Andres, David Bouley, Francis Mallman, and many more.
In his current role, Robby’s vision is pushing Crystal Springs into the future. He oversaw the renovation of Minerals Resort & Spa and is planning a renovation of Grand Cascades Lodge and four-star Restaurant Latour this year. He is also revamping the renowned Wine Cellar to update and expand its offerings in everything from unique spirits to house-aged cheeses and charcuterie.
Younes was also the driving force behind the construction of the Red Tail Lodge at Mountain Creek. He guided the construction of this 55,000 square foot property in just seven months. Overseeing Mountain Creek, he implemented systems and programs that doubled that resort’s profit and positioned it for a successful sale. Entrepreneurial to the bone, he also recently started a new company providing Triple Play Internet, TV and phone services to the Vernon Valley.
Younes continues to be an advocate for fostering a culture of innovation, collaboration and shared vision that embraces hospitality from the heart and is ultimately dedicated to guest satisfaction. A true hotelier, guest satisfaction and team motivation remain paramount as indicators of success.