As the population and households within Sussex County, NJ have risen, both national and independent retailers and restaurateurs have found profitability in their commercial ventures here, including:

• A. C. Moore - Applebee's - Bed Bath & Beyond - Foot Locker - Home Depot - Hooters - Lowe's – Marshalls – Panera – Staples – Starbucks - Talbots

• Outlets - Bass - Geoffrey Beene – Izod - Jones New York - Maidenform

The surrounding area’s residential base represents a growing and affluent target market, with an age group that has considerable buying power.

In addition, Sussex County is one of New Jersey’s fastest growing counties with a strong adult population and significant discretionary income. In a Forbes.com article dated February 2008, Sussex County was the only county in the Northeast touted as “one of the few corners of the New York Metro Area where jobs and incomes have been consistently strong since 2000.”